Skincare Marketing Lies: Stop Fixing Problems You Don’t Have

Sun spots, lines, under eye discoloration - everyone has something. We're not flawed - the system is.

Ever notice how the beauty industry suddenly decided you need to ‘fix’ hooded eyes, jowls, or the faintest smile line? Spoiler alert: most of these ‘issues’ aren’t problems at all—they’re just how faces look - especially faces that have been through some things - like birthdays. 🎂

Here’s the truth: the cosmetic industry is a multi-billion-dollar machine designed to make you feel bad about things that are completely normal—and then sell you a $100 serum as the “solution.”

Not today, Satan.

The BS Behind Skincare Marketing

Skincare companies are really good at inventing problems.

• “Tech Neck” – You mean…creases on a neck that bends?

• “Crepey Knees” – Who is inspecting your knees like that?!

• “Early Signs of Aging” – Translation: You turned 30, congrats.

  
  

They’ll zoom in on a pore you can’t even see in real life, call it a “flaw,” and then convince you your only hope is a serum that costs as much as a car payment.

The worst part? They make you feel like you’re failing at self-care if you don’t buy it.

What Actually Works (Without the Gimmicks)

Here’s the thing: your skin doesn’t need 10 serums and 12-step routines. It just needs the right ingredients for your actual concerns—not the fake ones marketing teams made up last week.

• Cleanse gently (your skin is not a crime scene)

• Moisturize (hydration solves 90% of what you think is “wrong”)

• Protect with SPF (boring, but it works)

• Customize where it counts (target real concerns like dryness, dullness, or redness)

  
  

That’s it. No $200 miracle creams. No fear-based buying.

The Unfiltered AF Way

I built Unfiltered AF because I was over the lies. Over the $100 moisturizers that didn’t moisturize. Over brands making women feel like they’re broken just to sell another serum.

Here, we keep it simple:

• No fake problems

• No BS price tags

• Custom skincare that actually works

  
  

We even built a quiz that matches your skin to the exact boosters you need—without making you feel like your face is a disaster zone.

Bottom Line

Your face is not a problem to solve.

Your jowls aren’t a crime.

Your “tech neck” is just…a neck.

So, stop letting the beauty industry guilt you into $100 fixes for things that don’t need fixing.

Want skincare that’s actually about you?

👉 Take the Unfiltered AF Skin Mood Quiz and skip the BS.